Ready~~ Start!!!

Before starting my blog, lets revise the symbolic-real-imaginary triad of Jacques Lacan which was lectured on last week.
The Imaginary: It is still early to start the blog.

The Symbolic: 9 weeks left.

The Real: 4 weeks are gone. I am DOOMED!!!

So, obviously, the topic I gonna choose is topic 1 which involves the element of semiotic.

• Compare the advertisement of a local brand (Malaysia) in different language editions and demonstrate how semiotics can reveal the differences and similarities between them.

Brand: Astro

Lets see! This TVC can shows how language brings out the message of family love.

This video is named 'Kedai Runcit'. This sort of shops are still available in Malaysia i think~ Most adults might feel familiar with this nostalgic scene.

Firstly, the 1st element of semiotic, Sign. The main character (young boy) is somewhat chubby. 'Chubby' usually give people an impression of dummy, but in contrast it can be adorable also (depend on your appearance, age and etc.). Sadly, for me, I feel pity to the main character because I do have the experience of being fat guy as the main character.

Secondly, I would like to discuss about paradigm and syntagm. 

1. Dad: porter and owner of store
2. Environment: old style grocery store in old street
3. Facility: Antiquated fan, sofa and TV

From here can be seen that it associate with commonplace and tough life. 

Last but not least, giving education to children is the eternal ideology of all parents. 

Astro = Rich Education

Rich Education = Infinite Love

Astro = Infinite Love

Well, this is how astro talks to daddy and mummy. <3

Resource: http://www.youtube.com/watch?v=OCn4xuIJFJk