This post will back to airline. I would like to refer back to the older post which is talking about the agenda of AirAsia female flight attendant's uniform. I found an article, Ikmal Hisham Abdul Aziz, member of parliament of United National Organisation (UMNO) critiqued on AirAsia uniform is too sexy. He said that it does not reflect Malaysia identity.
According to the dress code guidelines were imposed on airline, what kind of uniform is up to snuff? This is the question I asked myself. Lets take a look at uniform of other airlines. Before that, I need to know the competitors of AirAsia in airline industry. Undoubtedly, MAS is the main competitor of AirAsia, even though the target audience is not exactly the same. AirAsia is a budget airline which is reasonable to different class of people. Some packages is low-cost, yet high class. Comparing to AirAsia, MAS is more bias toward rich people, as it mostly supplies business class to passenger so that they can have a luxury compartment in journey. At this moment, I would not go further in term of target audience. I will analyse it attentively in the following post. Hope that you can excuse me! :D
Print ad of MAS airline
MAS uniform design
AirAsia uniform design
From MAS airline uniform can be seen that it contains the Malay cultural costume, batik. The greenish blue is sort of cool feeling, it is actually consistent color with MAS logo. As Ikmal Hisham Abdul Aziz, member of parliament of United National Organisation (UMNO) mentioned about the national identity, I have an understanding toward the criterion now. Regarding to AirAsia, the uniform is fashionable, it comprise the element of 'western dressing trend'. However, the bone of discontention seemms to be that the red uniforms comprise tight skirts that end slightly above the knee, and likewise, contoured jackets over white blouses. This is a typical dressing style to most office girls nowadays. But, many of AirAsia cabin crew whom are Muslim Malays. Try to imagine that this issue is happening in Kota Bharu as I have mentioned before, AirAsia will need to face the disastrous fine just for the uniform. :O
Besides that, I found out that AirAsia is chosen as Top 10 Sexiest Flight Attendant Uniforms. (http://www.travelsexlife.com/top-10-sexiest-flight-attendnt-uniforms/) So, the sexiness of AirAsia uniform is acknowledge internationally. Unavoidably, this will become a very controversial agenda in Malaysia, a Muslim majority country.
Photography of MAS cabin crew
Photography of AirAsia cabin crew
Aside from the uniform, the pose and gesture is also one of the sign of human representation to show the sexiness. Comparing group photos of cabin crew from both airlines, we can see that MAS stewards and stewardesses have consistent gesture and orderly line up , it shows the professional and trustworthy service will be given by the cabin crew. In the contrary, AirAsia's stewardesses give me an impression of coquettish feeling. The pose the stewardesses do is somewhat like one of the hot poses that girls like to do on facebook which is called "angled-knee trick". (check out more at this website: http://www.brobible.com/life/article/the-15-most-common-ways-girls-try-to-look-hotter-on-facebook) The point on the sexiness and spicy scale skyrocket for showing some skin.
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